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Reading: Hooked – Takeaway 1

Posted on January 9, 2019 by shoumikk

Takeaways from the Introduction.

  1. Habits are defined as “behaviors done with little or no conscious thought.”
  2. The convergence of access, data and speed is making the world a more habit-forming place.
  3. Businesses that create customer habits gain a significant competitive advantage.
  4. The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form an habit.
  5. The Hook Modal has four phases: trigger, action, variable reward and investment.

That complete the first takeaway.

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