Reading: Hooked – Takeaway 1

Takeaways from the Introduction.

1. Habits are defined as “behaviors done with little or no conscious thought.”
2. The convergence of access, data and speed is making the world a more habit-forming place.
3. Businesses that create customer habits gain a significant competitive advantage.
4. The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form an habit.
5. The Hook Modal has four phases: trigger, action, variable reward and investment.

That complete the first takeaway.